American Harley-Davidson®, our customers come first

Our mission statement

"Building lasting relationships with our partners and employees while serving the recreational and travel community. Our core values shall be based on Honesty and Integrity and Service to the Community."

American Harley-Davidson®, Inc. is an authorized, full service, family-run Harley-Davidson® dealership that has been steadily growing since its opening in 1976. Having started with two people in a 4,500 square foot building, we now have twenty-six people in a 19,000 square foot building and we are still growing! We have a truly dedicated loyal factory trained staff who take your needs very seriously. We love the Harley® business and the excitement it brings.

At American Harley-Davidson® we don't just sell motorcycles, we sell a fun, and exciting, way of life!!! We have a great H.O.G.® Club, low pricing as well as rides throughout the year. We can also offer advice on how and where to sign up for riding education programs. We back our staff and meet your needs with a complete million-dollar-plus inventory of service parts & accessories, as well as all types of Harley-Davidson® clothing, boots, gift items, and collectibles.

Our service department has ten factory trained technicians who have access to the latest equipment. They are trained in the use of a 14 thousand dollar Digitech computer diagnostic system which allows them to quickly service or modify your Harley-Davidson®. Please give us a try! We will work hard to earn your trust and give you the best service possible. Phil Desmarais, CEO.

Photo of the Harley-Davidson logo and American Harley-Davidson storefront

Photo of the showroom at American Harley-Davidson

Photo of a service technician servicing a bike at American Harley-Davidson

Why Purchase from Your Local Dealer?

  • Convenience - Close to home, your local dealer provides a wealth of knowledge regarding the product, as well as on-site inventory for you to tour and test drive before making your purchase.
  • Relationships - Purchasing locally allows you to establish a relationship with your dealer representative providing you with the convenience of service and support when you need it.
  • Service after the Sale - Many dealers put their purchasing customers first when it comes to getting your coach serviced. You will experience the value your local dealer can add to your purchase.
  • Local Economy - Local purchases help to keep tax dollars and people at work in your community.

Contact Us

American Harley-Davidson® is conveniently located near the areas of Fitchburg, Ashburnham, Gardner, Northborough, and Leominster.